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Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.; Grayson, Kent - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
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Consumers' knowledge about product's country-of-origin and its impact upon sensorical product evaluation
Vukasović, Tina - In: International journal of management, knowledge and … 4 (2015) 2, pp. 181-195
Persistent link: https://www.econbiz.de/10011684828
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How to measure persuasion knowledge
Ham, Chang-Dae; Nelson, Michelle R.; Dasgupta, Susmita - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 17-53
Persistent link: https://www.econbiz.de/10011298748
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Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Evans, Nathaniel J.; Park, Dooyeon - In: Journal of current issues and research in advertising : … 36 (2015) 2, pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
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The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.; Nelson, Michelle R.; Terlutter, Ralf - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
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The relationship between knowledge, trust, intention to pay zakah, and zakah-paying behavior
Martono, S.; Nurkhin, Ahmad; Lutfhiyah, Fatimah; … - In: International journal of financial research 10 (2019) 2, pp. 75-81
Persistent link: https://www.econbiz.de/10012319650
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Research continuum on consumer education and brand knowledge : a critical analysis
Rajagopal, Ananya - In: Journal of transnational management : the official … 22 (2017) 4, pp. 235-259
Persistent link: https://www.econbiz.de/10011794636
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An empirical investigation of the impact of customer learning on customer experience in the context of knowledge product use
Kim, Yong Jin; Yim, Myung-Seong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 12, pp. 969-976
Persistent link: https://www.econbiz.de/10012672194
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Effects of knowledge, testimonials, and ad copy on cruise advertising judgments
Martin, Brett A. S.; Vincent, Aaron - In: Tourism analysis : an interdisciplinary tourism & … 19 (2014) 6, pp. 769-774
Persistent link: https://www.econbiz.de/10010478107
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The consumer as Foucauldian "object of knowledge"
Humphreys, Ashlee - 2009
Persistent link: https://www.econbiz.de/10003832642