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Influencers' intimate self-disclosure and its impact on consumers' self-brand connections : scale development, validation, and application

Leite, Fernanda Polli; Baptista, Paulo de Paula - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 420-437

Persistent link: https://www.econbiz.de/10013286434

Making and breaking relationships on social media : the impacts of brand and influencer betrayals

Reinikainen, Hanna; Teck Ming Tan; Luoma-aho, Vilma; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012813484

How do social media influencers inspire consumers' purchase decisions? : the mediating role of parasocial relationships

Ashraf, Arif; Hameed, Irfan; Saeed, S. Amir - In: International journal of consumer studies 47 (2023) 4, pp. 1416-1433

Persistent link: https://www.econbiz.de/10014326010

When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities

Mardon, Rebecca; Cocker, Hayley; Daunt, Kate L. - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 11/12, pp. 1132-1162

Persistent link: https://www.econbiz.de/10014427129

"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

Reinikainen, Hanna; Munnukka, Juha; Maity, Devdeep; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 279-298

Persistent link: https://www.econbiz.de/10012248946

Effectiveness of social media influencers and their impact on customers' attitudes and buying intention

Hadeel Elmousa; Yee, Wong Foong; Hwa, Jacky Cheah Jun - In: International journal of internet marketing and … 20 (2024) 1, pp. 26-49

Persistent link: https://www.econbiz.de/10015065490

Examining loyalty of social media influencers : the effects of self-disclosure and credibility

Abid Azhar, Kaukab; Che Aniza Che Wel; Ab Hamid, Siti … - In: Pakistan journal of commerce and social sciences 18 (2024) 2, pp. 358-379

This paper examines the mechanism by which followers become loyal to social media influencers. The study proposes that self-disclosure is a distinct element of influencer brands and has a positive effect on credibility, emotional attachment, and brand trust. A cross-sectional study was designed...

Persistent link: https://www.econbiz.de/10014635152

Purchasing intentions and digital influencers

Laroutis, Dimitri; Boistel, Philippe; Zaman, Mustafeed - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 172-191

Persistent link: https://www.econbiz.de/10014340169

The role of audiences' benign envy in influencer marketing

Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 215-230

Persistent link: https://www.econbiz.de/10014442588

Impact of social media influencers on customer engagement and brand perception

Jaitly, Rahul Chander; Gautam, Omvir - In: International journal of internet marketing and … 15 (2021) 2, pp. 220-242

Persistent link: https://www.econbiz.de/10012512752

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