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ECONIS (ZBW)
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Insights into the effectiveness of advertising during the recession caused by COVID-19
Youn, Kibum
- In:
Journal of promotion management : innovations in …
30
(
2024
)
6
,
pp. 959-985
Persistent link: https://www.econbiz.de/10015049477
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2
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
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3
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
4
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
5
Bayesian estimation of dynamic panel data gravity model
Cho, Moonhee
;
Zheng, Xiaoyong
- In:
Econometric reviews
40
(
2021
)
7
,
pp. 607-634
Persistent link: https://www.econbiz.de/10012624526
Saved in:
6
How does protectionist trade policy interact with FDI?
Kim, Jongduk
;
Cho, Moonhee
-
2019
Persistent link: https://www.econbiz.de/10012433585
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7
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
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8
Social networks and media brands : exploring the effect of media brands' perceived social network usage on audience relationship
Chan-Olmsted, Sylvia M.
;
Cho, Moonhee
;
Yim, Mark Yi-cheon
- In:
Handbook of social media management : value chain and …
,
(pp. 737-749)
.
2013
Persistent link: https://www.econbiz.de/10009763845
Saved in:
9
Nonprofits' use of Facebook : an examination of organizational message strategies
Cho, Moonhee
;
Schweickart, Tiffany
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 281-295)
.
2015
Persistent link: https://www.econbiz.de/10010481103
Saved in:
10
Corporate donor : charitable organization partners ; a coorientation study of relationship types
Cho, Moonhee
;
Kelly, Kathleen S.
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
4
,
pp. 693-715
Persistent link: https://www.econbiz.de/10010392589
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