Similar Search Results

Narrow search

Sensitizing principles and practices central to social change methodologies

Ozanne, Julie L.; Fischer, Eileen - In: Transformative consumer research for personal and …, (pp. 89-106). 2012

Persistent link: https://www.econbiz.de/10009259663

Activism research : designing transformative lab and field studies

Wansink, Brian - In: Transformative consumer research for personal and …, (pp. 67-88). 2012

Persistent link: https://www.econbiz.de/10009259664

Measurement, reliability and scales construction in a view of classical true-score theory

Tarka, Piotr - In: Argumenta oeconomica (2011) 2, pp. 65-99

Persistent link: https://www.econbiz.de/10009425933

Zukunftsperspektiven der Shopper-Marktforschung : wie Internet und Smartphones das Kaufverhalten und damit auch die Forschung verändern

Ott, Cirk Sören - In: Zukunft der Marktforschung : Entwicklungschancen in …, (pp. 253-267). 2015

Persistent link: https://www.econbiz.de/10011280751

Poetic witness : marketplace research through poetic transcription and poetic translation

Canniford, Robin - In: Marketing theory 12 (2012) 4, pp. 391-409

Persistent link: https://www.econbiz.de/10009697273

Legends in marketing: Yoram (Jerry) Wind

Wind, Yoram - 2014

Persistent link: https://www.econbiz.de/10010336664

Thematic discrepancy analysis : a method to gain insights into lurkers and test for non-response bias

Thompson, Scott A.; Loveland, James M.; Fombelle, Paul W. - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 55-67

Persistent link: https://www.econbiz.de/10010347803

Alternative market research methods : market sensing

Longbottom, David (ed.); Lawson, Alison (ed.) - 2017

Theoretical underpinnings for market sensing -- Market sensing and qualitative research : context, philosophy, approach, and strategy / David Longbottom -- The qualitative research process part one : strategy, planning, and data collection / David Longbottom -- The qualitative research process...

Persistent link: https://www.econbiz.de/10011556475

Implizite Untiefen : hypnotische Trance als Instrument der qualitativen Marktforschung

Keil, Tobias - 2014

Persistent link: https://www.econbiz.de/10010458291

Building better causal models to measure the relationship between attitudes and customer loyality

Martinez Garcia, Jose Antonio; Martinez Caro, Laura - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 437-447

Persistent link: https://www.econbiz.de/10003746151

A service of the

zbw