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Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen; Gopaldas, Daiame; Scaraboto, Daiane - In: Qualitative market research : an international journal 20 (2017) 1, pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
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Consumer behavior research methods
Chrysochou, Polymeros - In: Consumer perception of product risks and benefits, (pp. 409-428). 2017
Persistent link: https://www.econbiz.de/10011653736
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Methods in Consumer Research, Volume 1 : New Approaches to Classic Methods
Ares, Gastón (ed.); Varela, Paula (ed.) - 2018
Front Cover -- Methods in Consumer Research, Volume 1 -- Related Titles -- Methods in Consumer Research, Volume 1: New Approaches to Classic Methods -- Copyright -- Contents -- List of Contributors -- Preface -- I - Introduction -- 1 - Recent Advances in Consumer Science -- 1. CONSUMER SCIENCE:...
Persistent link: https://www.econbiz.de/10011841247
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Using quantitative and mixed research methods in marketing : a meta-analytic approach
Jemna, Ligia Muntean - In: Acta Universitatis Danubius / Oeconomica 13 (2017) 4, pp. 201-223
Persistent link: https://www.econbiz.de/10012137017
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Is consumer psychology research ready for today's attention economy?
Romaniuk, Jenni; Nguyen, Cathy - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 909-916
Persistent link: https://www.econbiz.de/10011753471
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Conceptualizing consciousness in consumer research
Williams, Lawrence E.; Poehlman, T. Andrew - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 231-251
Persistent link: https://www.econbiz.de/10011738711
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Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.; Amir, On; Lee, Leonard - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
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The implications of research methodologies for hospitality practitioners in an age of consumer and data complexity : editorial
Line, Nathaniel D.; Cho, Meehee; Hair, Joseph F. - In: The Cornell hospitality quarterly 62 (2021) 1, pp. 4-7
Persistent link: https://www.econbiz.de/10012426005
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Amplifying marginalised consumers' voices : a case for trauma-informed qualitative methodologies
Crosby, Elizabeth; McKeage, Kim; Rittenburg, Terri L.; … - In: International journal of market research 65 (2023) 2/3, pp. 320-339
Persistent link: https://www.econbiz.de/10014246993
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Neuroscientific research methods and techniques in consumer research
Zhang, Yunen; Thaichon, Park; Shao, Wei - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 3, pp. 211-227
Persistent link: https://www.econbiz.de/10014321868