Similar Search Results

Perspectives on Methodology in Consumer Research

Brinberg, David (ed.); Lutz, Richard J. (ed.) - 1986

I Philosophical Orientations -- 1 Art Versus Science as Ways of Generating Knowledge About Materialism -- 2 Implications from the “Old” and the “New” Physics for Studying Buyer Behavior -- II Analytic Strategies -- 3 An Idiothetic Analysis of Behavioral Decision Making -- 4 Building...

Persistent link: https://www.econbiz.de/10013522146

Researching the sacred : a conversation with Samuelson Appau, Russ Belk and Diego Rinallo

Moufahim, Mona; Rodner, Victoria; El Jurdi, Hounaida; … - In: Qualitative market research : an international journal 26 (2023) 2, pp. 173-182

Persistent link: https://www.econbiz.de/10014292037

Fostering robust, reliable, and replicable research at theJournal of Management

Bergh, Donald D.; Oswald, Frederick L. - In: Journal of management 46 (2020) 7, pp. 1302-1306

Persistent link: https://www.econbiz.de/10012265158

New effect sizes for tests of categorical moderation and differential prediction

Nye, Christopher D.; Sackett, Paul R. - In: Organizational research methods : ORM 20 (2017) 4, pp. 639-664

Persistent link: https://www.econbiz.de/10011753949

Using a multiple-informant approach in SCM research

Kaufmann, Lutz; Saw, Aischa Astou - In: International journal of physical distribution & … 44 (2014) 6, pp. 511-527

Persistent link: https://www.econbiz.de/10010387074

Visual and projective methods in Asian research : commentary

Belk, Russell W. - In: Qualitative market research : an international journal 16 (2013) 1, pp. 94-107

Persistent link: https://www.econbiz.de/10010204006

Using mixed methods designs in the Journal of Business Research, 1990–2010

Harrison, Robert L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2153-2162

Persistent link: https://www.econbiz.de/10009787930

Online naturalistic inquiry in project management research : directions for research

Ninan, Johan - In: Project leadership and society 1 (2020), pp. 1-8

The current qualitative research methodologies employed to study projects are heavily dependent on interviews, despite data being created across different media in this digital age. Social media, news articles, LinkedIn profiles, WhatsApp groups, etc. can have influence on project stakeholders,...

Persistent link: https://www.econbiz.de/10012800021

Discriminant analysis in export research : an imperative for methodological rigor

Kahiya, Eldrede Tinashe - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 145-170

Persistent link: https://www.econbiz.de/10011613326

Endogeneity and marketing strategy research : an overview

Rutz, Oliver J.; Watson, George F., IV. - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 479-498

Persistent link: https://www.econbiz.de/10012107183