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Social Software im Marketing : Studenten-Weblogs als Instrument des Hochschulmarketings

Liebig, Torsten - 2007 - Orig.-Ausg.

Persistent link: https://www.econbiz.de/10003417092

Potential of the social media as instruments of higher education marketing: a segmentation study

onstantinides, Efthymios; Zinck Stagno, Marc - In: Journal of marketing for higher education 21 (2011) 1, pp. 7-24

Persistent link: https://www.econbiz.de/10009295477

Komunikacja rynkowa : kultura, perswazja, technologia

Waśkowski, Zygmunt (contributor) - 2011

Persistent link: https://www.econbiz.de/10009535386

Social media in higher education : understanding how colleges and universities use Facebook

Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 27 (2017) 1, pp. 131-143

Persistent link: https://www.econbiz.de/10011706680

Digital marketing in cultural institutions : example of cultural institutions of the City of Zadar

Krajnović, Aleksandra; Perković, Antonija; Rajko, Mladen - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 341-352

Marketing in public cultural institutions can be defined as a tool for achieving an organizational and creative concept that seeks to build relationships with the audience. This paper will define how public cultural institutions manage their marketing departments, with particular emphasis on the...

Persistent link: https://www.econbiz.de/10012543317

What convinces donors? : an analysis of donation-based crowdfunding projects from nonprofit charities : the case of South Korea

Kim, Soobin; Kang, Chulhee; Engel, Rafael - In: Nonprofit management & leadership 32 (2022) 4, pp. 627-649

Persistent link: https://www.econbiz.de/10013279475

Exploring athlete brand image development on social media : the role of signalling through source credibility

Na, Sangwon; Kunkel, Thilo; Doyle, Jason - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 88-108

Persistent link: https://www.econbiz.de/10012256471

Do donors care about results? : an analysis of nonprofit arts and cultural organizations

Charles, Cleopatra; Kim, Mirae - In: Public performance & management review 39 (2016) 4, pp. 864-884

Persistent link: https://www.econbiz.de/10011535590

Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals

Filieri, Raffaele; Raguseo, Elisabetta; Vitari, Claudio - In: Journal of travel research : a quarterly publication of … 60 (2021) 4, pp. 699-717

Persistent link: https://www.econbiz.de/10012492573

Brothers in alms? : coordination between nonprofits on markets for donations

Aldashev, Gani; Marini, Marco; Verdier, Thierry - 2014

Persistent link: https://www.econbiz.de/10010385018