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Impact of social media marketing on brand experience : a study of select apparel brands on Facebook

Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Vision : the journal of business perspective 22 (2018) 3, pp. 264-275

Persistent link: https://www.econbiz.de/10011920185

Quantifying the long-term effect of social media

Mathur, Manisha - In: International journal of internet marketing and … 12 (2018) 1, pp. 19-39

Persistent link: https://www.econbiz.de/10011859030

The paradigm of WhatsApp campaign management : breaking the vicious cycle of traditional campaigns

Theerthaana, P. - In: International journal of internet marketing and … 12 (2018) 2, pp. 138-158

Persistent link: https://www.econbiz.de/10011859037

Starbucks' marketing communications strategy on Twitter

Viriya Taecharungroj - In: Journal of marketing communications 23 (2017) 6, pp. 552-571

Persistent link: https://www.econbiz.de/10011852893

Role of personalization in shaping attitudes towards social media ads

Aydin, Gökhan - In: International journal of e-business research : an … 14 (2018) 3, pp. 54-76

Persistent link: https://www.econbiz.de/10011886505

The impact of advertising media strategy on consumer buying behaviour with special reference to FMCG products

Kaushik, Tanuja; Baliyan, Rashi - In: GITAM journal of management : a quarterly publication … 15 (2017) 4, pp. 128-143

Persistent link: https://www.econbiz.de/10011886855

Mobile social commerce : current state and future directions

Sun, Qin; Xu, Bing - In: Journal of global marketing 32 (2019) 5, pp. 306-318

Persistent link: https://www.econbiz.de/10012201053

Social media marketing and emergence of aspirational brand luxury : female consumers' buying behavior in Pakistan

Adnan, Malik; Yousaf, Zahid; Babar, Muhammad Qamar Zaman; … - In: Pakistan journal of commerce and social sciences 14 (2020) 1, pp. 409-423

Social media marketing has provided easy access to consumers. Luxury brands frequently keep posted their collections and proceedings on social media with the aim to save interest, engagement, create awareness as well as shape loyalties. This research is conducted in three randomly selected...

Persistent link: https://www.econbiz.de/10012210558

Ten years of "social media marketing" research in the journal of promotion management : research synthesis, emerging themes, and new directions

Arora, Anshu; Sanni, Saidat Abidemi - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 476-499

Persistent link: https://www.econbiz.de/10012179039

Fake ads : the influence of counterfeit native ads on brands and consumers

Grigsby, Jamie L. - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 569-592

Persistent link: https://www.econbiz.de/10012179143