Mehmood, Sana; Rashid, Yasir; Zaheer, Salman - In: Pakistan journal of commerce and social sciences 12 (2018) 3, pp. 886-908
of PCV on NWOM through the mediating mechanism of trust and satisfaction. Data were collected using structured … trust. Both satisfaction and trust partially mediated the relationship between PCV and NWOM. These findings mainly …