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Non-Food-Einzelhandel vor, wäh...
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Deutschland
46
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Beziehungsmarketing
40
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37
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31
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25
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German
113
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69
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Hudetz, Kai
120
Reinartz, Werner J.
98
Baal, Sebastian van
23
Kumar, V.
17
Duscha, Andreas
14
Wiegand, Nico
13
Krafft, Manfred
11
Wichmann, Julian R. K.
11
Kaapke, Andreas
7
Becker, Maren
5
Chandon, Pierre
5
Hoyer, Wayne D.
5
Morwitz, Vicki G.
5
Scholdra, Thomas P.
5
Wilke, Kai
5
Berkmann, Manuel
4
Götz, Oliver
4
Käuferle, Monika
4
Ptok, Annette
4
Strothmann, Sonja
4
Stüber, Eva
4
Venkatesan, Rajkumar
4
Eisenbeiß, Maik
3
Geißler, Holger
3
Haenlein, Michael
3
Kannan, P. K.
3
Tanaskovic, Nicola
3
Thomas, Jacquelyn S.
3
Ulaga, Wolfgang
3
Berlemann, Benedikt
2
Bharadwaj, Sundar G.
2
Börner, Anton F.
2
Büchel, Daniela
2
Echambadi, Raj
2
Eckstein, Aline
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Elsner, Mark
2
Haucap, Justus
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
64
Ausgewählte Studien des ECC Handel
10
Ausgewählte Studien des ECC-Handel
9
Faculty & research / Insead : working paper series
9
Journal of marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Der Betriebswirt : Management in Wissenschaft und Praxis
7
Harvard-Business-Manager : das Wissen der Besten
7
E-Commerce im Handel : Status quo und Perspektiven
5
Journal of retailing
5
Journal of the Academy of Marketing Science
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln
4
SpringerLink / Bücher
3
Wertschöpfung im Handel
3
Essays in retail strategy : the case of unplanned buying and exclusively branded products
2
Journal of business economics : JBE
2
Journal of marketing research : JMR
2
Journal of service research : JSR
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Retailing in the 21st century : current and future trends
2
Schriften zur Handelsforschung
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
A research agenda for digital transformation : multidisciplinary perspectives
1
Customer engagement marketing
1
Der Handel. Edition
1
Der europäische Facheinzelhandel : Herausforderungen und Perspektiven ; Festschrift für Hans Strothoff zum 60. Geburtstag
1
Enzyklopädie des Handels
1
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
1
Handbook of business-to-business marketing
1
Handbook of marketing decision models
1
Handbook of research on customer equity in marketing
1
Handel 4.0 : die Digitalisierung des Handels - Strategien, Technologien, Transformation
1
Handel mit Mehrwert : digitaler Wandel in Märkten, Geschäftsmodellen und Geschäftssystemen
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Handelsforschung
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Harvard business review : HBR
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Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
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Source
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ECONIS (ZBW)
149
OLC EcoSci
51
USB Cologne (EcoSocSci)
14
USB Cologne (business full texts)
1
EconStor
1
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51
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
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52
Investigating cross-buying and customer loyalty
Reinartz, Werner J.
;
Thomas, Jacquelyn S.
;
Bascoul, …
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003736321
Saved in:
53
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 349-376)
.
2016
Persistent link: https://www.econbiz.de/10011408740
Saved in:
54
The self-generated validity of measured pruchase intentions
Chandon, Pierre
(
contributor
);
Morwitz, Vicki G.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002379195
Saved in:
55
Balancing acquisition and retention resources to maximize customer profitability
Reinartz, Werner J.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002379250
Saved in:
56
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
Saved in:
57
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
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58
Setting prices in an online world : when price costumization works (... and when it doesn't)
Reinartz, Werner J.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001630979
Saved in:
59
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
60
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
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