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Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.; Leeflang, Peter - In: MSI reports : working paper series (2008) 1, pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
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Customer lifetime value : een overzicht van de literatuur
Verhoef, Peter C. - In: Tijdschrift voor economie en management 49 (2004) 1, pp. 79-104
Persistent link: https://www.econbiz.de/10002506488
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Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
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Multichannel shopper segments and their covariates
Konuş, Umut; Verhoef, Peter C.; Neslin, Scott A. - In: Journal of retailing 84 (2008) 4, pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
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Understanding the marketing department's influence within the firm
Verhoef, Peter C.; Leeflang, Peter - In: Journal of marketing 73 (2009) 2, pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
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Partner selection in B2B information service markets
Wuyts, Stefan; Verhoef, Peter C.; Prins, Remco - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10003822811
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The impact of adoption timing on new service usage and early disadoption
Prins, Remco; Verhoef, Peter C.; Franses, Philip Hans - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 304-313
Persistent link: https://www.econbiz.de/10003906417
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Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.; Neslin, Scott A.; Vroomen, Björn - In: MSI reports : working paper series (2006) 4, pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
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Marketing communication drivers of adoption timing of a new e-service among existing customers
Prins, Remco (contributor); Verhoef, Peter C. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003484688
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A comparison of customer commitment in five sectors using the psychological investment model
Bügel, Marnix S.; Bunk, Abraham P.; Verhoef, Peter C. - In: Journal of relationship marketing : innovations & … 9 (2010) 1, pp. 2-29
Persistent link: https://www.econbiz.de/10003974297