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Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy; Russell-Bennett, Rebekah; Previte, Josephine - In: Health marketing quarterly 29 (2012) 3, pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
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An innovative approach to reducing risks associated with infant feeding : the use of technology
Gallegos, Danielle; Russell-Bennett, Rebekah; Previte, … - In: Journal of nonprofit & public sector marketing 23 (2011) 4, pp. 327-347
Persistent link: https://www.econbiz.de/10009411307
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Developing a multidimensional scale of customer-oriented deviance (COD)
Leo, Cheryl; Russell-Bennett, Rebekah - In: Journal of business research : JBR 67 (2014) 6, pp. 1218-1225
Persistent link: https://www.econbiz.de/10010365146
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Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications
Hogan, Stephen P.; Perks, Keith J.; Russell-Bennett, Rebekah - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10010373761
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Editorial: beyond publish or perish : the importance of citations and how to get them
Baron, Steve; Russell-Bennett, Rebekah - In: The journal of services marketing 30 (2016) 3, pp. 257-260
Persistent link: https://www.econbiz.de/10011524351
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The impact of service failure on brand credibility
Bougoure, Ursula Sigrid; Russell-Bennett, Rebekah; … - In: Journal of retailing and consumer services 31 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
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A hierarchy-of-effects approach to designing a social marketing game
Russell-Bennett, Rebekah; Leo, Cheryl; Rundle-Thiele, Sharyn - In: Journal of nonprofit & public sector marketing 28 (2016) 2, pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
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Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates : MumBubConnect
Russell-Bennett, Rebekah; Gallegos, Danielle; Previte, … - In: Social marketing and behaviour change : models, theory …, (pp. 66-74). 2014
Persistent link: https://www.econbiz.de/10010477282
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Just what the doctor ordered? : investigating the impact of health service quality on consumer misbehaviour
Greer, Dominique A.; Russell-Bennett, Rebekah; Tombs, … - In: Australasian marketing journal 22 (2014) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10010427954
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Recognising emotional expressions of complaining customers : a cross-cultural study
Tombs, Alastair G.; Russell-Bennett, Rebekah; … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1354-1374
Persistent link: https://www.econbiz.de/10010414765