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The rules of mature sex : sexual scripts and the global challenge of rising STIs
Bowring, Natalie; Russell-Bennett, Rebekah - In: Health marketing quarterly 41 (2024) 2, pp. 167-191
Persistent link: https://www.econbiz.de/10015050084
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Understanding contextual determinants of likely online advocacy by millennial donors
Chell, Kathleen; Mortimer, Gary; Thy Dang; … - In: Nonprofit and voluntary sector quarterly : journal of … 53 (2024) 2, pp. 321-347
Persistent link: https://www.econbiz.de/10014581469
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Using PLS path modeling for assessing hierarchical construct models : guidelines and empirical illustration
Wetzels, Martin; Odekerken-Schröder, Gaby; Oppen, … - In: Management information systems : mis quarterly 33 (2009) 1, pp. 177-195
Persistent link: https://www.econbiz.de/10003808213
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Exploring the post-termination stage of consumer-brand relationships : an empirical investigation of the premium car market
Odekerken-Schröder, Gaby; Hennig-Thurau, Thorsten; … - In: Journal of retailing 86 (2010) 4, pp. 372-385
Persistent link: https://www.econbiz.de/10008808855
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Exploring antecedents of service innovation excellence in manufacturing SMEs
Mennens, Kars; Van Gils, Anita Elisabeth Jacqueline; … - 2016
Persistent link: https://www.econbiz.de/10011542938
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Experiential value : a hierarchical model, the impact on e-loyalty and a customer typology
Oppen, Claudia van; Odekerken-Schröder, Gaby; Wetzels, … - 2005
Persistent link: https://www.econbiz.de/10003082726
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A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach
Odekerken-Schröder, Gaby; De Wulf, Kristof; Reynolds, … - In: Research on international service marketing : a state …, (pp. 33-73). 2005
Persistent link: https://www.econbiz.de/10002976486
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Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Odekerken-Schröder, Gaby; Ouwersloot, Hans; Lemmink, Jos; … - 2002
Persistent link: https://www.econbiz.de/10001780781
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Investments in consumer relationships : a critical reassessment and model extension
De Wulf, Kristof; Odekerken-Schröder, Gaby; Van … - 2002
Persistent link: https://www.econbiz.de/10001780782
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The psychology behind commitment and loyalty : an empirical study in a bank setting
Bloemer, Johanna M.; Odekerken-Schröder, Gaby; … - 2002
Persistent link: https://www.econbiz.de/10001780785