//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer neuroscience : theory...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,528
Konsumentenverhalten
81,078
Theorie
9,168
Relationship marketing
9,066
Beziehungsmarketing
9,036
Theory
9,003
Brand management
7,591
Markenführung
7,550
Brand image
6,742
Markenimage
6,702
Customer satisfaction
5,701
Online-Handel
5,636
Online retailing
5,625
Kundenzufriedenheit
5,544
Social Web
4,814
Social web
4,812
USA
4,703
Online-Marketing
4,542
Internet marketing
4,531
United States
4,462
Service quality
4,413
Dienstleistungsqualität
4,369
Brand
4,345
Markenartikel
4,336
Einzelhandel
4,161
Retail trade
4,121
Deutschland
3,953
Germany
3,672
Werbewirkung
3,659
Advertising effects
3,620
Electronic Commerce
3,619
Verbraucherverhalten
3,589
E-commerce
3,513
Experiment
3,413
Emotion
3,302
Advertising
3,042
Werbung
2,962
Privater Konsum
2,918
Private consumption
2,914
Virales Marketing
2,776
more ...
less ...
Online availability
All
Undetermined
32,835
Free
19,510
Type of publication
All
Article
59,901
Book / Working Paper
27,437
Journal
178
Other
19
Type of publication (narrower categories)
All
Article in journal
51,144
Aufsatz in Zeitschrift
51,144
Graue Literatur
7,564
Non-commercial literature
7,564
Working Paper
6,553
Arbeitspapier
6,039
Aufsatz im Buch
5,120
Book section
5,120
Hochschulschrift
2,703
research-article
2,397
Thesis
1,870
Collection of articles of several authors
1,131
Sammelwerk
1,131
Aufsatzsammlung
744
Conference paper
545
Konferenzbeitrag
545
Bibliografie enthalten
363
Bibliography included
363
Konferenzschrift
337
Collection of articles written by one author
315
Sammlung
315
Dissertation u.a. Prüfungsschriften
265
Case study
262
Fallstudie
262
Lehrbuch
249
Textbook
208
Reprint
183
Amtsdruckschrift
162
Government document
162
Conference proceedings
160
conceptual-paper
154
review-article
146
Article
121
review
115
Statistik
88
Statistics
73
case-report
73
Systematic review
72
Übersichtsarbeit
72
Ratgeber
66
more ...
less ...
Language
All
English
79,918
German
6,094
Undetermined
770
French
341
Polish
115
Spanish
101
Italian
74
Swedish
35
Russian
33
Danish
29
Norwegian
22
Dutch
21
Portuguese
20
Hungarian
16
Finnish
15
Slovak
10
Romanian
8
Czech
7
Croatian
6
Lithuanian
4
Bulgarian
3
Slovenian
3
Arabic
2
Multiple languages
2
Serbian
2
Chinese
2
Bosnian
1
Indonesian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
122
Belk, Russell W.
115
Mattila, Anna S.
108
Grunert, Klaus G.
102
Phau, Ian
101
Huber, Frank
90
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Herrmann, Andreas
81
Bauer, Hans H.
80
Gierl, Heribert
80
Wiedmann, Klaus-Peter
79
Khare, Arpita
78
Sheth, Jagdish N.
77
Usman, Osly
76
Grewal, Dhruv
72
Nayga, Rodolfo M.
71
Bagozzi, Richard P.
70
Dwivedi, Yogesh Kumar
69
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Agarwal, Sumit
67
Stavins, Joanna
67
Laroche, Michel
65
Wansink, Brian
63
Paul, Justin
62
Bruwer, Johan
61
Jang, Soocheong
58
Walsh, Gianfranco
57
Janssen, Maarten C. W.
56
Verhoef, Peter C.
56
Ko, Eunju
55
Thøgersen, John
55
Pelsmacker, Patrick de
54
Rajagopal
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Kim, Jungkeun
52
Diamantopoulos, Adamantios
51
more ...
less ...
Institution
All
National Bureau of Economic Research
525
Springer Fachmedien Wiesbaden
130
OECD
49
American Marketing Association
36
Verlag Dr. Kovač
31
International Energy Agency
30
IGI Global
29
European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
21
Information Resources Management Association
20
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Books on Demand GmbH <Norderstedt>
19
Friedrich-Schiller-Universität Jena
16
Nordic Council of Ministers
16
Haufe-Lexware GmbH & Co. KG
14
INSEAD
14
Nomos Verlagsgesellschaft
14
Universität Mannheim
12
Christian-Albrechts-Universität zu Kiel
11
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Gesellschaft für Ökologische Kommunikation mbH
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Robert Schuman Centre for Advanced Studies
8
Springer International Publishing
8
Technische Universität Braunschweig
8
Campus Verlag
7
Center for Economic Research <Tilburg>
7
Deutschland / Bundeswehr / Universität Hamburg
7
Erasmus Research Institute of Management
7
Fachgebiet für Marketing und management Nachwachsender Rohstoffe, Hochschule Weihenstephan-Triesdorf
7
Helmut-Schmidt-Universität
7
Institut for Marketing og Organisation, Aarhus Universitet
7
more ...
less ...
Published in...
All
Journal of business research : JBR
1,983
Journal of retailing and consumer services
1,931
International journal of hospitality management
787
International journal of consumer studies
766
Psychology & marketing
680
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
522
Working paper / National Bureau of Economic Research, Inc.
434
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
382
European Journal of Marketing
374
Journal of Consumer Marketing
366
SpringerLink / Bücher
362
The journal of brand management : an international journal
358
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
321
Journal of travel and tourism marketing
321
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
303
Journal of marketing communications
303
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of business ethics : JOBE
268
Technological forecasting & social change : an international journal
264
International Journal of Retail & Distribution Management
261
more ...
less ...
Source
All
ECONIS (ZBW)
82,029
Other ZBW resources
2,974
USB Cologne (EcoSocSci)
1,161
EconStor
680
RePEc
555
BASE
88
OLC EcoSci
43
ArchiDok
3
USB Cologne (business full texts)
2
more ...
less ...
Showing
1
-
10
of
87,535
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
2
Neuromarketing and improved understanding of consumer behaviour through brain-based neuro activity
Al Smadi, Sami
;
Hailat, Khaled
- In:
Journal of information & knowledge management : JIKM
20
(
2021
)
2
,
pp. 2150020-1-2150020-9
Persistent link: https://www.econbiz.de/10012643373
Saved in:
3
Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima
;
Medeiros, Janine Fleith de
; …
- In:
International journal of business and globalisation : IJBG
17
(
2016
)
3
,
pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
Saved in:
4
Marketing placebo effects : from behavioral effects to behavior change?
Enax, Laura
;
Weber, Bernd
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10011415784
Saved in:
5
Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran
;
Greenleaf, Eric A.
;
Meyvis, Tom
;
Morwitz, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
Saved in:
6
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
7
Neuroscience
technologies in marketing : a study of gender and TV advertisements using electroencephalography
Uva, Tomás
;
Freitas, Carlos Lucas de
;
Paiva, Teresa
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
4
,
pp. 362-380
Persistent link: https://www.econbiz.de/10011478457
Saved in:
8
Deciphering the complexity of human behaviour and decision-making : towards developing human friendly organisations
Gavalas, Antonis
- In:
International journal of management and decision making …
21
(
2022
)
2
,
pp. 178-194
Persistent link: https://www.econbiz.de/10013256575
Saved in:
9
Review of
neuroscience
in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
10
Consumer
neuroscience
: past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->