scaling (MDS)’. These methods play a significant role in professional marketing. The article begins with some examples and … vectors. Finally some suitable computer programmes are presented and possible applications for MDS in marketing are identified … addresses the different applications of MDS in marketing. In particular it focuses on the following aspects: image, positioning …

project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European … project, phase in which the whole grain market was analyzed, through specific marketing, qualitative and quantitative research … consumption coordinates that are difficult to change, no matter how effective the marketing strategy is implemented. …

Purpose The purpose of this article is to analyse the characteristics and determinants of marketing innovation in … determinants of innovation in marketing, first among the agribusiness sector and other sectors of the economy, and then comparing … differences in the determinants of marketing innovation between agribusiness and other economic sectors. Also, there are …