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21
Do Your Online Friends Make You Pay? A Randomized Field
Experiment
on Peer Influence in Online Social Networks - Online E-Companion Appendix
Bapna, Ravi
-
2015
. In this paper, we present a novel randomized
experiment
that tests the existence of causal peer influence in the general …
Persistent link: https://www.econbiz.de/10013032424
Saved in:
22
Social advertising effectiveness across products : a large-scale field
experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
23
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
24
Running field experiments using Facebook split test
Orazi, Davide C.
;
Johnston, Allen C.
- In:
Journal of business research : JBR
118
(
2020
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012288588
Saved in:
25
How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
Saved in:
26
Externalities in knowledge production : evidence from a randomized field
experiment
Hinnosaar, Marit
;
Hinnosaar, Toomas
;
Kummer, Michael E.
; …
-
2019
discourage future contributions? To assess this, we use a randomized field
experiment
which added content to some pages in …
Persistent link: https://www.econbiz.de/10011983935
Saved in:
27
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Saved in:
28
Creating social contagion through firm-mediated message design : evidence from a randomized field
experiment
Sun, Tianshu
;
Viswanathan, Siva
;
Zheleva, Elena
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 808-827
Persistent link: https://www.econbiz.de/10012505278
Saved in:
29
Trust and the strength of ties in online social networks : an exploratory field
experiment
Bapna, Ravi
;
Gupta, Alok
;
Rice, Sarah
;
Sundararajan, Arun
- In:
Management information systems : mis quarterly
41
(
2017
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10011656482
Saved in:
30
An
experiment
in hiring discrimination via online social networks
Acquisti, Alessandro
;
Fong, Christina M.
- In:
Management science : journal of the Institute for …
66
(
2020
)
3
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10012234531
Saved in:
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