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Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks - Online E-Companion Appendix
Bapna, Ravi - 2015
. In this paper, we present a novel randomized experiment that tests the existence of causal peer influence in the general …
Persistent link: https://www.econbiz.de/10013032424
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Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan; Aral, Sinan; Hu, Yu Jeffrey; Brynjolfsson, Erik - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
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Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen; Bapna, Ravi; Gupta, Alok; Sen, Soumya - In: Journal of management information systems : JMIS 38 (2021) 1, pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
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Running field experiments using Facebook split test
Orazi, Davide C.; Johnston, Allen C. - In: Journal of business research : JBR 118 (2020), pp. 189-198
Persistent link: https://www.econbiz.de/10012288588
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How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
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Externalities in knowledge production : evidence from a randomized field experiment
Hinnosaar, Marit; Hinnosaar, Toomas; Kummer, Michael E.; … - 2019
discourage future contributions? To assess this, we use a randomized field experiment which added content to some pages in …
Persistent link: https://www.econbiz.de/10011983935
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A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
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Creating social contagion through firm-mediated message design : evidence from a randomized field experiment
Sun, Tianshu; Viswanathan, Siva; Zheleva, Elena - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 808-827
Persistent link: https://www.econbiz.de/10012505278
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Trust and the strength of ties in online social networks : an exploratory field experiment
Bapna, Ravi; Gupta, Alok; Rice, Sarah; Sundararajan, Arun - In: Management information systems : mis quarterly 41 (2017) 1, pp. 115-130
Persistent link: https://www.econbiz.de/10011656482
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An experiment in hiring discrimination via online social networks
Acquisti, Alessandro; Fong, Christina M. - In: Management science : journal of the Institute for … 66 (2020) 3, pp. 1005-1024
Persistent link: https://www.econbiz.de/10012234531