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Seeking funding in order to sell : crowdfunding as a marketing tool

Brown, Terrence E.; Boon, Edward; Pitt, Leyland F. - In: Business horizons 60 (2017) 2, pp. 189-195

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Antecedents of intentions to crowdfund luxury brands and projects : evidence from French consumers

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Crowdfunding nascent fashion brands

Buckingham, Christopher - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 117-132). 2023

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The relationship between brand constructs and motivational patterns in crowdfunding decisions : evidence from university crowdfunding

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Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets

Nawaz, Muhammad Zahid; Nawaz, Shahid; Guzman, Francisco - In: The journal of product & brand management 32 (2023) 8, pp. 1355-1373

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A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements

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Twenty-one years of the Journal of Brand Management : a commemorative review

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Future challenges and opportunities in brand management : an introduction to a commemorative special issue : editorial

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The role of customer engagement in building consumer loyalty to tourism brands

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