In today's online environment, consumers and sellers interact through multiple channels such as email, search engines, banner ads, affiliate websites and comparison-shopping websites. In this paper, we investigate whether knowing what channels a consumer used on their path until a point of time...

Firms in several markets try to attract consumers by offering discounts in other unrelated markets. This promotion strategy, which we call "cross-market discounts," has been successfully adopted in the last few years by many grocery retailers in partnership with gasoline retailers across North...

This research examines how the value of geolocation information varies at different stages of the purchase decision process. The analysis is based on a large sample of users from a mobile platform that enables firms to send geolocated promotions using two types of technology: beacons or...

Triggered emails correspond to personalized messages sent automatically as a response to specific actions or states of customers. Typical examples of this kind of campaign include confirmation and order status emails, personal greetings, cross-selling recommendations, cart abandonment reminders,...

Voluntary shelter-in-place directives and lockdowns are the main non-pharmaceutical interventions that governments around the globe have used to contain the Covid-19 pandemic. In this paper we study the impact of such interventions in the capital of a developing country, Santiago, Chile, that...

Nowadays, websites use a variety of recommendation systems to decide the content to display to their visitors. In this work, we use a multi-armed bandit approach to dynamically select the combination of house ads to exhibit to a heterogeneous set of customers visiting the website of a large...