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Perceived quality of mobile cell phones : an initiative to develop local product

Siringoringo, Hotniar; Thaeras, Heidy Olivia - In: International journal of business innovation and research 15 (2018) 3, pp. 320-339

Persistent link: https://www.econbiz.de/10011954653

Customer engagement in international markets

Steinhoff, Lena; Liu, Juanyi; Li, Xiaoling; Palmatier, … - In: Journal of international marketing 31 (2023) 1, pp. 1-31

Persistent link: https://www.econbiz.de/10014233447

Conjoining international marketing and relationship marketing : exploring consumers' cross-border service relationships

Nijssen, E. J.; Herk, Hester van - In: Journal of international marketing 17 (2009) 1, pp. 91-115

Persistent link: https://www.econbiz.de/10003859527

How to design international loyalty programs

Kuester, Sabine; Heß, Silke; Stier, Martin - 2009

Persistent link: https://www.econbiz.de/10003932833

Internal brand equity defines customer experience

Ghose, Kamal - In: Direct marketing : an international journal 3 (2009) 3, pp. 177-185

Persistent link: https://www.econbiz.de/10003936483

Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence

Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055

Persistent link: https://www.econbiz.de/10010194412

Impact of cultural differences on foreign customers' perceived local services

Lin, Chinho; Nguyen, Conghoang; Lin, Binshan - In: The journal of services marketing 27 (2013) 6, pp. 500-510

Persistent link: https://www.econbiz.de/10010198107

Hospitality-based critical incidents : a cross-cultural comparison

Swanson, Scott R.; Huang, Yinghua; Wang, Baoheng - In: International journal of contemporary hospitality management 26 (2014) 1, pp. 50-68

Persistent link: https://www.econbiz.de/10010249721

Customs

Volpe Martincus, Christian; Carballo, Jerónimo; … - 2016

In this paper, we estimate the effects of custom-related delays on firms' exports. In so doing, we use a unique dataset that consists of the universe of Uruguay's export transactions over the period 2002-2011 and includes precise information on the actual time it took for each of these...

Persistent link: https://www.econbiz.de/10011521248

Marketing mix and customer equity of SPA brands : cross-cultural perspectives

Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163

Persistent link: https://www.econbiz.de/10010400096

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