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Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.; Firat, A. Fuat - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
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Blinded by the brand : inauthentic salesperson brand attachment and its influence on customer purchase intentions
Beeler, Lisa; Zablah, Alex R.; Rapp, Adam - In: Journal of personal selling & sales management : JPSSM 41 (2021) 3, pp. 268-284
Persistent link: https://www.econbiz.de/10012623653
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Brand attachment : a review and future research
Shimul, Anwar Sadat - In: The journal of brand management : an international journal 29 (2022) 4, pp. 400-419
Persistent link: https://www.econbiz.de/10013270450
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Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin; Staton, Mark; Rotman, Jeff D. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
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All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George; Panopoulos, Anastasios; Koronaki, … - In: International journal of advertising : the review of … 39 (2020) 5, pp. 699-718
Persistent link: https://www.econbiz.de/10012260253
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The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao; Chen, Junsong; Dou, Wenyu - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
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An empirical comparison of two brand personality scales : evidence from India
Ahmad, Anees; Thyagaraj, K. S. - In: Journal of retailing and consumer services 36 (2017), pp. 86-92
Persistent link: https://www.econbiz.de/10011697908
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Brand love : development and validation of a practical scale
Bagozzi, Richard P.; Batra, Rajeev; Ahuvia, Aaron - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
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Comprehending technology attachment in the case of smart phone-applications : an empirical study
Roy, Souvik; Ponnam, Abhilash; Mandal, Santanu - In: Journal of electronic commerce in organizations : the … 15 (2017) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10011654794
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The roles of customer-brand relationships and brand equity in brand extension acceptance
Chiu, Chao-Min; Huang, Hsin-Yi; Weng, Yi-Chin; Chen, … - In: Journal of electronic commerce research : JECR 18 (2017) 2, pp. 155-176
Persistent link: https://www.econbiz.de/10011669622