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Stuck like glue : the formation and consequences of brand attachments among salespeople

Gillespie, Erin Adamson; Noble, Stephanie M. - In: The journal of personal selling & sales management : JPSSM 37 (2017) 3, pp. 228-249

Persistent link: https://www.econbiz.de/10011753791

Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me

MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 355-374

Persistent link: https://www.econbiz.de/10011739830

The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal

Vieira, Carla Barbosa; Sousa, Bruno - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 29-46

Persistent link: https://www.econbiz.de/10012523247

Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality

Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65

Persistent link: https://www.econbiz.de/10011995447

Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...

Chen, Ching-fu; Lu, Hsiao-Han - In: The journal of brand management : an international journal 31 (2024) 4, pp. 415-429

Persistent link: https://www.econbiz.de/10014583661

Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8

Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to enhance their online presence and identity to build a greater connection with their audiences. This paper aims to examine how digital brand experiences on social media influence...

Persistent link: https://www.econbiz.de/10014536023

Antecedents and consequences of brand attachment : a literature review and research agenda

Hemsley-Brown, Jane - In: International journal of consumer studies 47 (2023) 2, pp. 611-628

Persistent link: https://www.econbiz.de/10014250599

Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment

Banerjee, Shubhomoy; Shaikh, Ateeque - In: The journal of product & brand management 31 (2022) 7, pp. 1005-1017

Persistent link: https://www.econbiz.de/10013429003

This brand is who I am ... or is it? : examining changes in motivation to maintain brand attachment

Davis, Svetlana V.; Dacin, Peter A. - In: The journal of product & brand management 31 (2022) 7, pp. 1125-1139

Persistent link: https://www.econbiz.de/10013429063

Brand love and ethnic identification : the mediating role of brand attachment among African American consumers

Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of consumer marketing 39 (2022) 4, pp. 358-370

Persistent link: https://www.econbiz.de/10013398163