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Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
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Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro
Loureiro, Sandra Maria Correia; Cunha, Namércio Pereira da - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 434-456
Persistent link: https://www.econbiz.de/10011814635
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From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn; Quach, Sara - In: Journal of relationship marketing : innovations & … 14 (2015) 3, pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
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Mainland Chinese casino visitors to Macau : linking service, brand image, satisfaction and loyality
Chan, Sow Hup; Wan, Yim King Penny; Jeong, Miyoung - In: The journal of gambling business and economics 13 (2020) 1, pp. 87-115
Persistent link: https://www.econbiz.de/10012654059
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An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
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Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
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Investigating the linkage between relationship quality dimensions, brand awareness, and brand image : an emerging African market perspective
Ledikwe, A.; Roberts-Lombard, M. - In: African journal of business and economic research : AJBER 17 (2022) 2, pp. 247-273
Persistent link: https://www.econbiz.de/10014326963
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Leveraging experience quality to increase loyalty of digital wallet user in Indonesia
Lubaba, Hanny; Rohman, Fatchur; Surachman - 2022
Persistent link: https://www.econbiz.de/10013406927
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Measurement and impact of customer experience in banking sector
Chahal, Hardeep; Dutta, Kamani - In: Decision 42 (2015) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10010517230
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Satisfaction and loyalty from shopping mall experience and brand personality
Kim, Ji Wan; Lee, Freddy; Suh, Yong Gu - In: Services marketing quarterly 36 (2015) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10010520734