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date (oldest first)
1
Segmenting the teen girl apparel market : differences in
fashion
involvement, materialism and social responsibility
Ogle, Jennifer Paff
;
Hyllegard, Karen H.
;
Yan, Ruoh-nan
; …
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10010412117
Saved in:
2
Fashion
portals and Indian consumers : an exploratory study on online apparel retail marketing
Kautish, Pradeep
;
Rai, Sushil Kumar
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 309-331
Persistent link: https://www.econbiz.de/10012106629
Saved in:
3
India
by design : the pursuit of luxury &
fashion
Boroian, Michael
;
Poix, Alix de
-
2010
Persistent link: https://www.econbiz.de/10003865490
Saved in:
4
How cosmopolitan are Indian consumers? : a study on
fashion
clothing
involvement
Khare, Arpita
- In:
Journal of fashion marketing and management
18
(
2014
)
4
,
pp. 431-451
Persistent link: https://www.econbiz.de/10010530880
Saved in:
5
Gender as a moderator of the relationship between materialism and
fashion
closthing involvement among Indian youth
Handa, Meenakshi
;
Khare, Arpita
- In:
International journal of consumer studies
37
(
2013
)
1
,
pp. 112-120
Persistent link: https://www.econbiz.de/10009713754
Saved in:
6
S/he styles : narcissistic
fashion
apparel consumption in
India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
7
Factors influencing purchase intention of store brands in organised
fashion
retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Saved in:
8
Measuring brand equity of foreign
fashion
apparels in the Indian market
Khan, Saima
;
Khan, Bilal Mustafa
- In:
Journal for global business advancement : JGBA
10
(
2017
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011739075
Saved in:
9
A study of customer perception of youth towards branded
fashion
apparels in Chennai City
Kavitha, M.
;
Subramanian, S.
- In:
Economics & finance notes
12
(
2023
)
2
,
pp. 171-177
Persistent link: https://www.econbiz.de/10014442742
Saved in:
10
Factors influencing price perception for
fashion
: study of millennials in
India
Wani, Nitin S.
- In:
Vision : the journal of business perspective
26
(
2022
)
3
,
pp. 300-313
Persistent link: https://www.econbiz.de/10013387236
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