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Transforming customer engagement with artificial intelligence e-marketing : an e-retailer perspective in the era of Retail 4.0

Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P. - In: Marketing intelligence & planning 42 (2024) 7, pp. 1141-1168

Persistent link: https://www.econbiz.de/10015056968

Modelling the adoption of agro-advisory mobile applications : a theoretical extension and analysis using result demonstrability, trust, self-efficacy and mobile usage proficiency

Soodan, Vishal; Jamwal, Mohit; Rana, Nripendra P.; … - In: Journal of agribusiness in developing and emerging … 14 (2024) 4, pp. 749-768

Persistent link: https://www.econbiz.de/10015057445

Disentangling the relationship between transformational leadership and work engagement : employee empowerment as a mediator and work experience and gender as moderators

Nawaz, Nishad; Gajenderan, Vijayakumar; Manoharan, … - In: Cogent business & management 11 (2024) 1, pp. 1-27

The present study investigates the relationship between transformational leadership (TL) and work engagement (WE). After the devastating effects of the recently hit global pandemic, organizations attempted to employ resilient strategies as turnaround strategies to gain the lost businesses. This...

Persistent link: https://www.econbiz.de/10014540254

Reliability as a moderator in the relationship between the antecedents and consequences of general attitude toward advertising

Ghosh, Priyam; Lakavath, Mothilal; Somaskandan, Karthikeyan - In: South Asian journal of marketing 3 (2022) 2, pp. 97-115

Purpose - This paper aims to investigate the relationship between general attitude toward advertising and consumers' purchase intention. The relationship between cognitive attitude, intrusiveness attitude, evaluative judgments, affective response and general attitude toward ad was examined....

Persistent link: https://www.econbiz.de/10014226226

Emotional exhaustion, emotional intelligence and task performance of employees in educational institutions during COVID 19 global pandemic : a moderated-mediation model

D'Souza, George Sunil; Irudayasamy, Francis Gnanasekar; … - In: Personnel review 52 (2023) 3, pp. 539-572

Persistent link: https://www.econbiz.de/10014252146

The COVID-19 impact on employee performance and satisfaction : a moderated moderated-mediation conditional model of job crafting and employee engagement

Nagarajan, Rajbarath; Swamy, Ravikumar Alagiri; Reio, … - In: Human resource development international : HRDI 25 (2022) 5, pp. 600-630

Persistent link: https://www.econbiz.de/10013492905

Human resource management practices, job satisfaction and performance : evidence from transportation sector in India

Batta, Ankaiah; Bandameeda, Gangaiah; Parayitam, … - In: Asia-Pacific journal of management research and innovation 19 (2023) 1, pp. 47-62

Persistent link: https://www.econbiz.de/10014312180

A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India

Rajarathinam, Krishna Kumar; Rathinam, Logu; Parayitam, … - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 48-76

Persistent link: https://www.econbiz.de/10014318181

Contemporary Trends in Marketing : Problems, Processes and Prospects

Saini, Aarti (ed.); Paul, Justin (ed.); … - 2023

1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry...

Persistent link: https://www.econbiz.de/10014333805

A moderated-mediation model of perceived enjoyment, security and trust on customer satisfaction : evidence from banking industry in India

Sathar, Meharaj Banu Abdul; Rajagopalan, Malini; Naina, … - In: Journal of Asia Business Studies 17 (2023) 3, pp. 656-679

Persistent link: https://www.econbiz.de/10014335450