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Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
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The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian; Gummerus, Johanna - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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Service management and marketing : customer management in service competition
Grönroos, Christian - 2006 - 3. ed.
Persistent link: https://www.econbiz.de/10003365020
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On defining marketing : finding a new roadmap for marketing
Grönroos, Christian - 2008
Persistent link: https://www.econbiz.de/10003644652
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The CSS Model : developing service offerings based on service's inherent sources of competitive advantage
Grönroos, Christian - In: Service Excellence als Impulsgeber : Strategien - …, (pp. 187-196). 2007
Persistent link: https://www.econbiz.de/10003595868
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Co-creation of value in service marketing : an approach relevant to managerial decision making
Grönroos, Christian - In: The Routledge companion to strategic marketing, (pp. 261-274). 2021
Persistent link: https://www.econbiz.de/10012498510
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Service management and marketing : managing the service profit logic
Grönroos, Christian - 2015 - Fourth edition
Persistent link: https://www.econbiz.de/10013546911
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Service-oriented strategies in industrial marketing
Grönroos, Christian - 1985
Persistent link: https://www.econbiz.de/10013400566
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Defining marketing: a market-oriented approach
Grönroos, Christian - 1987
Persistent link: https://www.econbiz.de/10013400714