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The proposed regulation launched by the European Commission on the gatekeepers' regime under the name of the Digital Market Act and the Digital Services Act represents an important change in the regulation and commitments of the platforms that initially control the market, or have that capacity,...
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Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The …
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Less for More: Does Consumers' Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability? -- Who buys when and where? How channel design and consumer attributes influence customer journey outcomes -- Descending Beats Ascending: Effects of Order on the Likert...
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