Martínez-López, Francisco J. (ed.) - Digital Marketing & eCommerce Conference <4., 2023, … - 2023
Less for More: Does Consumers' Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability? -- Who buys when and where? How channel design and consumer attributes influence customer journey outcomes -- Descending Beats Ascending: Effects of Order on the Likert...