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Beer, wine, or spirits? : advertising's impact on four decades of category sales

Wilcox, Gary B.; Kang, Eun Yeon; Chilek, Lindsay A. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 641-657

Persistent link: https://www.econbiz.de/10011547686

Measuring the impact of branded alcohol advertising and price on brand versus segment consumption

Terblanche-Smit, Marlize; Du Preez, Ronel; Van der … - In: International business and economics research journal 13 (2014) 6, pp. 1515-1523

Persistent link: https://www.econbiz.de/10011281037

Drops in the glass : the influence of alcohol advertising on young adults

Burks, Melody; Brown, Ulysses J., III.; Wu, Jun; Arora, … - In: International business realisms : globalizing locally …, (pp. 90-105). 2013

Persistent link: https://www.econbiz.de/10011418005

Targeting gender : a content analysis of alcohol advertising in magazines

Jung, A-Reum; Hovland, Roxanne W. - In: Health marketing quarterly 33 (2016) 3, pp. 221-238

Persistent link: https://www.econbiz.de/10011584748

Alcoholic beverage advertising : an integrative interdisciplinary review

Hovland, Roxanne W. - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 88-114

Persistent link: https://www.econbiz.de/10011304687

The Long-Run Demand for Alcoholic Beverages and the Advertising Debate : A Cointegration Approach

Nelson, Jon P.; Coulson, N. Edward; Moran, John R. - 2004

; mis-measurement of advertising; simultaneous equations bias; and inadequate attention to nonstationarity and dynamics …. This paper reappraises the relationship between alcohol advertising, price, and consumption in a manner which speaks to … evidence of cointegration between beverage consumption, prices, advertising, and real income. Elasticities obtained from the …

Persistent link: https://www.econbiz.de/10014068783