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The impact of product innovation attributes on brand equity
Nørskov, Sladjana; Chrysochou, Polymeros; Milenkova, Marina - In: The journal of consumer marketing 32 (2015) 4, pp. 245-254
Persistent link: https://www.econbiz.de/10011407096
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User generated brands and their contribution to the diffusion of user innovations
Füller, Johann; Schroll, Roland; Hippel, Eric von - In: Research policy : policy, management and economic … 42 (2013) 6/7, pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
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Flag up! – Flagship products as important drivers of perceived brand innovativeness
Hubert, Marco; Florack, Arnd; Gattringer, Rafael; … - In: Journal of business research : JBR 71 (2017), pp. 154-163
Persistent link: https://www.econbiz.de/10011622539
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Clustering of millennials by brand perceptions in relation to demographic factors
Braciníková, Veronika; Matušínská, Kateřina - In: Central European business review : CEBR 9 (2020) 5, pp. 63-80
Persistent link: https://www.econbiz.de/10012439097
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Understanding consumer perceptions of luxury brands
Romaniuk, Jenni; Huang, Ava - In: International journal of market research 62 (2020) 5, pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
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How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry
Brunk, Katja H.; De Boer, Cara - In: Journal of business ethics : JBE 161 (2020) 2, pp. 443-458
Persistent link: https://www.econbiz.de/10012207534
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The impact of atypical product design on consumer product and brand perception
Schnurr, Benedikt - In: The journal of brand management : an international journal 24 (2017) 6, pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
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Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptions
Hewett, Kelly; Allman, Helena F. - In: Handbook on cross-cultural marketing, (pp. 115-132). 2020
Persistent link: https://www.econbiz.de/10013459484
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The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay; VanBergen, Noah - In: Journal of business research : JBR 156 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
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Market strategy development and innovation to strengthen consumer-based equity : the case of Brazilian airlines
Oliveira, Denise Santos de; Caetano, Mauro - In: Journal of air transport management 75 (2019), pp. 103-110
Persistent link: https://www.econbiz.de/10012112372