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Market conditions driving international frachising in emerging
Baena, Verónica
- In:
International journal of emerging markets
7
(
2012
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10009547476
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2
Insights on international franchising : entry mode decision
Baena, Verónica
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10009771561
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3
Franchise expansion in the Asia Pacific region : a country choice examination
Baena, Verónica
- In:
International journal of entrepreneurship and small business
18
(
2013
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10009729953
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4
Getting brand commitment through Internet and mobile sports marketing : an insight on Real Madrid football team
Baena, Verónica
- In:
Strategies in sports marketing : technologies and …
,
(pp. 203-218)
.
2014
Persistent link: https://www.econbiz.de/10010362966
Saved in:
5
European franchise expansion into Latin America : evidence from the Spanish franchise system
Baena, Verónica
- In:
Management research review
38
(
2015
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011384513
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6
The effect of franchisor characteristics and host country features on the foreign entry mode : lessons from the Spanish franchise system lessons from the Spanish franchise system
Baena, Verónica
- In:
International journal of business and globalisation : IJBG
20
(
2018
)
4
,
pp. 457-478
Persistent link: https://www.econbiz.de/10011932549
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7
Modeling global franchising in emerging markets : an entry mode analysis
Baena, Verónica
- In:
Journal of East-West business
15
(
2009
)
3/4
,
pp. 164-188
Persistent link: https://www.econbiz.de/10003934037
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8
The effect of corruption on global franchising in emerging markets
Baena, Verónica
- In:
International journal of business and emerging markets …
3
(
2011
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10008839800
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9
La internalización de la franquicia española y sus formas de penetración de mercados
Baena, Verónica
;
Cerviño, Julio
- In:
Cuadernos de economía y dirección de la empresa : CEDE
40
(
2009
),
pp. 47-82
Persistent link: https://www.econbiz.de/10003925873
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10
International franchise expansion of service chains : insights from the Spanish market
Baena, Verónica
;
Cerviño, Julio
- In:
The service industries journal
32
(
2012
)
7
,
pp. 1121-1136
Persistent link: https://www.econbiz.de/10009551868
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