In this research we study the process by which social media posts are created and shared during live political debates. Using data from over 9.5 million Tweets posted during and shortly after four key debates leading up to the 2016 Presidential election, we test a series of hypotheses about how...

In light of consumers’ growing dependence on their smartphones, this article investigates the nature of the relationship that consumers form with their smartphone and its underlying mechanisms. We propose that in addition to obvious functional benefits, consumers in fact derive emotional...