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Business-to-business marketing : relationships, networks & strategies
Ellis, Nick - 2011
Persistent link: https://www.econbiz.de/10008939662
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Corporate Hospitality bei Sportevents : Konzeption eines Wirkungsmodells
Walzel, Stefan - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009244451
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Leistungsqualität und Preisfairness als Einflussfaktoren der Kundenzufriedenheit in industriellen Geschäftsbeziehungen
Röthele, Sebastian - 2012
Persistent link: https://www.econbiz.de/10009427251
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Handbook of business-to-business marketing
Lilien, Gary L. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009492438
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On customer value propositions facilitating technology commercialization in new technology-based firms
Kirchberger, Markus - 2015
Persistent link: https://www.econbiz.de/10011397114
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Digital Community Management : Communitys erfolgreich aufbauen und das digitale Geschäft meistern
Tanasic, Julia; Casaretto, Cordula - 2017
Persistent link: https://www.econbiz.de/10011419712
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Business-to-business marketing
Brennan, Ross; Canning, Louise; MacDowell, Raymond C. - 2014 - 3. ed.
This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and...
Persistent link: https://www.econbiz.de/10011326384
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Business to business marketing management : a global perspective
Zimmerman, Alan S.; Blythe, Jim - 2013 - 2. ed.
Persistent link: https://www.econbiz.de/10009732365