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Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin; La Ferle, Carrie; Edwards, Steven M. - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
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A normative approach to motivating savings behavior : the moderating effects of attention to social comparison information
Yoon, Hye Jin; La Ferle, Carrie; Edwards, Steven M. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 799-822
Persistent link: https://www.econbiz.de/10011618395
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Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth; Yoon, Hye Jin; Sung, Yongjun; … - In: Journal of marketing communications 23 (2017) 2, pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
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The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites
Lee, Yoon-Joo; Yoon, Hye Jin; O'Donnell, Nicole H. - In: Journal of business research : JBR 83 (2018), pp. 202-214
Persistent link: https://www.econbiz.de/10011802565
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Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin; Huang, Yan; Yim, Mark Yi-Cheon - In: Journal of research in interactive marketing : … 17 (2023) 2, pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
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Role of fresh start mindset framing in reducing stigma and promoting mental health help-seeking behavior
Lee, Yoon-Joo; Yoon, Hye Jin; Joo, Jinho - In: Journal of consumer behaviour 22 (2023) 3, pp. 701-720
Persistent link: https://www.econbiz.de/10014326222
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The role of relevancy in native advertising on social media
Yoon, Hye Jin; Huang, Yan; Kim, Taeyeon - In: International journal of advertising : the review of … 42 (2023) 6, pp. 972-999
Persistent link: https://www.econbiz.de/10014321547
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Will humor increase the effectiveness of human papillomavirus (HPV) advertising? : exploring the role of humor, STD information, and knowledge
Yoon, Hye Jin; Kim, Eunjin; Choi, Sung In - In: Journal of marketing communications 29 (2023) 5, pp. 491-509
Persistent link: https://www.econbiz.de/10014321983
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The effectiveness of influencer endorsements for smart technology products : the role of follower number, expertise domain and trust propensity
Kim, Taeyeon; Yoon, Hye Jin - In: The journal of product & brand management 33 (2024) 2, pp. 192-206
Persistent link: https://www.econbiz.de/10014486326
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Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin; Lee, Yoon-Joo; Sun, Shuoya; Joo, Jinho - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 882-900
Persistent link: https://www.econbiz.de/10014428184