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Revisiting "Cool Japan" in cou...
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Pascha, Werner
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114
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112
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102
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98
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97
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95
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94
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94
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92
Huber, Frank
88
Storz, Cornelia
87
Lusk, Jayson L.
86
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86
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85
Phau, Ian
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Urata, Shūjirō
84
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80
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80
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79
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78
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date (oldest first)
1
Role of attitudes in Brazil's country brand image
Giraldi, Janaina de Moura Engracia
;
Maheshwari, Vishwas
; …
- In:
International journal of business and globalisation : IJBG
21
(
2018
)
3
,
pp. 297-307
Persistent link: https://www.econbiz.de/10011967094
Saved in:
2
Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market
Bruwer, Johan
;
Buller, Courtney
;
Saliba, Anthony John
; …
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 97-119
Persistent link: https://www.econbiz.de/10010387280
Saved in:
3
Consumers' knowledge about product's country-of-origin and its impact upon sensorical product evaluation
Vukasović, Tina
- In:
International journal of management, knowledge and …
4
(
2015
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10011684828
Saved in:
4
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
5
Sports as a component of nation branding initiatives : the case of Latvia
Brencis, Ainars
;
Ikkala, Jacob
- In:
The marketing review
13
(
2013
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10010237424
Saved in:
6
"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 98-112
Persistent link: https://www.econbiz.de/10012423926
Saved in:
7
Analyzing country images through networks : case of South Korea
Sevin, Efe
;
Ayhan, Kadir
;
Ingenhoff, Diana
- In:
Asian international studies review
21
(
2020
)
2
,
pp. 95-119
Persistent link: https://www.econbiz.de/10012621419
Saved in:
8
A typology of organisational stakeholder engagement with place brand identity
Helmi, Jessica
;
Bridson, Kerrie
;
Casidy, Riza
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
Saved in:
9
National brand of Ukraine : monograph
Mazaraki, Anatoliy
;
Melnychenko, Svitlana
;
Melnyk, Tetiana
-
2018
Persistent link: https://www.econbiz.de/10012249301
Saved in:
10
Trajectories to making Botswana a destination of choice : an evaluation of the current awareness and perception levels
Maswabi, Tshepo
;
Forcheh, Ntonghanwah
;
Taolo, Resego
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 47-62)
.
2018
Persistent link: https://www.econbiz.de/10013276401
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