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Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge

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WYSIWYG : seeing is believing : consumer responses to levels of design newness, product innovativeness, and the role of country-of-origin

Arora, Anshu; Arora, Amit - In: Journal of international consumer marketing 29 (2017) 3, pp. 135-161

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How EMNEs and DMNEs can attract applicants in emerging and developed countries : a cross-national conjoint analysis on the role of country-of-origin and CSR

Bich Ngoc Le; Morschett, Dirk - In: International journal of human resource management 35 (2024) 8, pp. 1449-1485

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The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective

Septianto, Felix; Japutra, Arnold; Sung, Billy; Seo, Yuri - In: International marketing review 39 (2022) 4, pp. 931-954

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Consumer attitudes towards imported organic food in China and Germany : the key importance of trust

Pedersen, Susanne; Zhang, Ting; Zhou, Yanfeng; … - In: Journal of macromarketing 43 (2023) 2, pp. 233-254

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The impact of country image and patient cosmopolitanism on medical tourism

Thelen, Shawn T.; Yoo, Boonghee - In: Health marketing quarterly 40 (2023) 1, pp. 98-118

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Revisiting brand origin : expanding the strategic portfolio of brand-level attributes

Mills, Adam J.; John, Joby - In: Journal of strategic marketing 31 (2023) 6, pp. 1220-1237

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History and country-of-origin effects

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Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites

Rodrigo, Padmali Gawri Kumari; Khan, Hina; Naser Valaei - In: Journal of fashion marketing and management 28 (2024) 1, pp. 1-27

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Ways to neutralize the country-of-origin effect in the emerging market firms international branding

Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - In: International journal of management and economics 59 (2023) 1, pp. 46-56

Paper's objectives: The purpose of this paper is to examine the ways in which to neutralize the country-of-origin (COO) effect (COE) in the emerging market of firms' international branding. Design/methods applied/approach used: A multiple-case study of five companies from European and Asian...

Persistent link: https://www.econbiz.de/10014310104