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Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?

Wisker, Zazli Lily; Kadirov, Djavlonbek; Nizar, Jithin - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 84-105

Persistent link: https://www.econbiz.de/10014229970

The influencing factors of customer satisfaction in mobile brands in Myanmar

Ba Nyar Eain; Ghosh, Abhijit; Chakkaravarthy, Midhun J.; … - In: Recent trends in business and entrepreneurial ventures, (pp. 199-211). 2024

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The impact of customer satisfaction, customer experience and customer loyalty on brand power : empirical evidence from hotel industry

Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430

This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the … populations were Pars Hotels' customers. Sample size was 384, based on Krejcie and Morgan's sampling table. The structural …

Persistent link: https://www.econbiz.de/10012174845

Global online entrepreneurship and the impact of innovation on brands

Krom, Ipek - In: Emerging Markets Journal : EMAJ 5 (2015) 2, pp. 79-89

Persistent link: https://www.econbiz.de/10011492467

The effect of customer empowerment and customer engagement on marketing performance : the mediating effect of brand community membership

Anber Abraheem Shlash Mohammad - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 30-38

should ensure put their customers' engagement as a priority. Further research is required to investigate the predictability …

Persistent link: https://www.econbiz.de/10012221786

The role of customer engagement in building consumer loyalty to tourism brands

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78

Persistent link: https://www.econbiz.de/10011427743

The influence of branding and communication on the perception of value : a study from the perspective of medical tourism services

Sousa, Bruno; Alves, Gisela Maria - In: International journal of services and operations … 44 (2023) 3, pp. 355-367

Persistent link: https://www.econbiz.de/10014311713

Moving the customer experience field forward : introducing the touchpoints, context, qualities (TCQ) nomenclature

De Keyser, Arne; Verleye, Katrien; Lemon, Katherine N.; … - In: Journal of service research 23 (2020) 4, pp. 433-455

Persistent link: https://www.econbiz.de/10012391607

Recasting the customer experience in today's omni-channel environment

Melero, Iguácel; Sesé, F. Javier; Verhoef, Peter C. - In: Universia business review : UBR (2016) 50, pp. 18-37

Persistent link: https://www.econbiz.de/10011686074

Developing a film-based service experience blueprinting technique

Pöppel, Jürgen; Finsterwalder, Jörg; Laycock, Rebecca A. - In: Journal of business research : JBR 85 (2018), pp. 459-466

Persistent link: https://www.econbiz.de/10011815618