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ECONIS (ZBW)
14
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1
Understanding the feasibility and value of grassroots innovation
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10012301287
Saved in:
2
Emerging market retail : transitioning from a product-centric to a customer-centric approach
Gupta, Shaphali
;
Ramachandran, Divya
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 597-620
Persistent link: https://www.econbiz.de/10013270699
Saved in:
3
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
4
Prevention- versus promotion-focus regulatory efforts on the disease incidence and mortality of COVID-19 : a multinational diffusion study using functional data analysis
Kumar, V.
;
Sood, Ashish
;
Gupta, Shaphali
;
Sood, Nitish
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012484445
Saved in:
5
New-age technlogies-driven social innovation : what, how, where, and why?
Gupta, Shaphali
;
Kumar, V.
;
Karam, Esraa
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 499-516
Persistent link: https://www.econbiz.de/10012291261
Saved in:
6
Digital analytics : modeling for insights and new methods
Gupta, Shaphali
;
Leszkiewicz, Agata
;
Kumar, V.
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 26-43
Persistent link: https://www.econbiz.de/10012299805
Saved in:
7
Reverse innovation : a conceptual framework
Malodia, Suresh
;
Gupta, Shaphali
;
Jaiswal, Anand Kumar
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 1009-1029
Persistent link: https://www.econbiz.de/10012301300
Saved in:
8
Conceptualizing the evolution and future of advertising
Kumar, V.
;
Gupta, Shaphali
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011591599
Saved in:
9
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
10
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
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