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Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.; Curasi, Carolyn Folkman; … - In: The journal of brand management : an international journal 24 (2017) 2, pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
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Do violent movies scare away potential visitors?
Yang, Fang; VandenBergh, Bruce; Lee, Joonghwa - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
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Name dropping and product mentions : branding in popular music lyrics
Craig, Clay; Flynn, Mark A.; Holody, Kyle J. - In: Journal of promotion management : JPM 23 (2017) 2, pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
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Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 23 (2017) 4, pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
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How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Engaging consumers through branded entertainment and …, (pp. 189-201). 2015
Persistent link: https://www.econbiz.de/10011389610
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Product Placement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph; Wegener, Katrin - 2013
Persistent link: https://www.econbiz.de/10009741908
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A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee - In: Journal of promotion management : JPM 21 (2015) 3, pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
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Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam; Gips, James - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
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Comparing direct and indirect branding in advertising
Hartnett, Nicole; Romaniuk, Jenni; Kennedy, Rachel - In: Australasian marketing journal 24 (2016) 1, pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
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Meaning or sound? : the effects of brand name fluency on brand recall and willingness to buy
Lee, Sangwon; Baack, Daniel W. - In: Journal of promotion management : JPM 20 (2014) 5, pp. 521-536
Persistent link: https://www.econbiz.de/10010467280