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The role of brand exposure and experience on brand recall : product durables vis-à-vis FMCG

Baumann, Chris; Hamin, Hamin; Chong, Amy - In: Journal of retailing and consumer services 23 (2015), pp. 21-31

Persistent link: https://www.econbiz.de/10010503938

Impact of age on brand awareness sets : a turning point in consumers' early 60s

Lambert-Pandraud, Raphaëlle; Laurent, Gilles; Mullet, … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 205-218

Persistent link: https://www.econbiz.de/10011675161

Effectiveness of animated spokes-character in advertising targeted to kids

Shuja, Komal; Ali, Mazhar; Anjum, Munazzah Mehak; … - 2018

The purpose of this study is to find the effectiveness of using animated characters in advertising targeted to kids. The research design is quantitative and its research type is causal. The respondents of the study are "Pre-primary school going kids" from nine different schools belonging to...

Persistent link: https://www.econbiz.de/10012124705

Understanding the viability of three types of approach of advertising in emerging markets

Srivastava, R. K.; Dorsch, Michael J. - In: Journal of marketing communications 26 (2020) 8, pp. 799-812

Persistent link: https://www.econbiz.de/10012314019

Effectiveness of in-game advertisements within role-playing games

Guerra, Luis; Saxena, Deepak - In: International journal of electronic marketing and … 13 (2022) 3, pp. 280-299

Persistent link: https://www.econbiz.de/10014309738

The influence of brand effect on slogan's memorability

Silveira, Paulo Duarte; Bogas, Paulo - In: European research studies 22 (2019) 4, pp. 88-100

Persistent link: https://www.econbiz.de/10012286143

Brand placement : new perspectives and a comprehensive definition

Kandhadai, Ravi; Saxena, Rajan - In: The marketing review 14 (2014) 3, pp. 231-244

Persistent link: https://www.econbiz.de/10011444900

Product placement 2.0 : "do brands need influencers, or do influencers need brands?"

Jin, S. Venus; Muqaddam, Aziz - In: The journal of brand management : an international journal 26 (2019) 5, pp. 522-537

Persistent link: https://www.econbiz.de/10012060158

Exploring the effectiveness of consumer creativity in online marketing communications

Wu, Jintao; Wen, Na; Dou, Wenyu; Chen, Junsong - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 262-276

Persistent link: https://www.econbiz.de/10010519465

Consonants in brand names influence brand gender perceptions

Guèvremont, Amélie; Grohmann, Bianca - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 101-122

Persistent link: https://www.econbiz.de/10010519627