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Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B. - 2009
Persistent link: https://www.econbiz.de/10003784803
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane; Heckler, Susan E.; Houston, Michael J. - 2009
Persistent link: https://www.econbiz.de/10003784851
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Branding labour-intensive services
Berry, Leonard L.; Lampo, Sandra S. - 2009
Persistent link: https://www.econbiz.de/10003785146
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Nuevo Latino : rebranding Latin American cuisine
Fonseca, Vanessa - 2009
Persistent link: https://www.econbiz.de/10003785284
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Don't confuse reputation with brand
Ettenson, Richard; Knowles, Jonathan - In: MIT sloan management review 49 (2007/08) 2, pp. 19-21
Persistent link: https://www.econbiz.de/10003786489
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Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel; Martín Herrán, Guiomar; Zaccour, Georges - 2008
Persistent link: https://www.econbiz.de/10003786967
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Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition
Ryans, Adrian B. - 2008
Persistent link: https://www.econbiz.de/10003788693
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Exploring brand positioning in a sponsorship context : a correspondence analysis of the Dew Action Sports Tour
Ferreira, Mauricio; Hall, Todd K.; Bennett, Gregg - In: Journal of sport management : the official journal of … 22 (2008) 6, pp. 734-761
Persistent link: https://www.econbiz.de/10003789769
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Impact of internet self-efficacy on e-service brands
Daugherty, Terry; Gangadharbatla, Harsha; Eastin, Matthew S. - In: Contemporary research in e-branding, (pp. 176-192). 2009
Persistent link: https://www.econbiz.de/10003778201
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Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about
Newlin, Kate - 2009
Persistent link: https://www.econbiz.de/10003775414