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Consumer behaviour
7
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7
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5
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5
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3
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Luo, Lan
40
Ratchford, Brian T.
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Troncoso, Isamar
7
Zhang, Mengxia
6
Kannan, P.K.
5
Proserpio, Davide
4
Chen, Yinfei
3
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3
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3
Alldredge, Dallin M.
2
Azarm, Shapour
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Besharati, Babak
2
Chen, Xinlei
2
Han, Jeanie
2
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Malik, Nikhil
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1
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Journal of marketing research : JMR
7
International journal of project management : the journal of The International Project Management Association
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Asian Agricultural Research
1
Contemporary economic policy : a journal of Western Economic Association International
1
Environment and Planning B: Planning and Design
1
European journal of industrial engineering : EJIE
1
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International Journal of Public Policy
1
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1
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1
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1
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1
Journal of the Royal Statistical Society: Series B (Statistical Methodology)
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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1
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1
NYU Stern School of Business
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Review of Accounting and Finance
1
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1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
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ECONIS (ZBW)
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2
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Product line design for consumer durables : an integrated marketing and engineering approach
Luo, Lan
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 128-139
Persistent link: https://www.econbiz.de/10008858635
Saved in:
2
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
3
Healthcare access, socioeconomic factors and late-stage cancer diagnosis : an exploratory spatial analysis and public policy implication
Wang, Fahui
;
Luo, Lan
;
McLafferty, Sara L.
- In:
International journal of public policy
5
(
2010
)
2/3
,
pp. 237-258
Persistent link: https://www.econbiz.de/10003953244
Saved in:
4
Dilution and enhancement of celebrity brands through sequential movie releases
Luo, Lan
;
Chen, Xinlei
;
Han, Jeanie
;
Park, C. Whan
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1114-1128
Persistent link: https://www.econbiz.de/10008796515
Saved in:
5
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Saved in:
6
Why we do what we do : a model of activity consumption
Luo, Lan
;
Ratchford, Brian Thomas
;
Yang, Botao
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10009715264
Saved in:
7
Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling
;
Luo, Lan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
Saved in:
8
New product design under channel acceptance : brick-and-mortar, online-exclusive, or brick-and-click
Luo, Lan
;
Sun, Jiong
- In:
Production and operations management : an international …
25
(
2016
)
12
,
pp. 2014-2034
Persistent link: https://www.econbiz.de/10011628203
Saved in:
9
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
Saved in:
10
Practice prize report : the 2020 and 2022 ISMS Gary Lilien practice prize competition
Luo, Lan
;
Pauwels, Koen
- In:
Marketing science
42
(
2023
)
1
,
pp. 6-10
Persistent link: https://www.econbiz.de/10014316971
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