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Leveraging the power of images in managing product return rates
Dzyabura, Daria; El Kihal, Siham; Hauser, John R.; … - 2019
Persistent link: https://www.econbiz.de/10012494100
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Leveraging the Power of Images in Managing Product Return Rates
Dzyabura, Daria; Ibragimov, Marat - 2019
In online channels, products are returned at high rates. Shipping, processing, and refurbishing are so costly that a retailer's profit is extremely sensitive to return rates. In many product categories, such as the $500 billion fashion industry, direct experiments are not feasible because the...
Persistent link: https://www.econbiz.de/10012898870
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Product return management in online retailing
El Kihal, Siham - 2017
Persistent link: https://www.econbiz.de/10011634492
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A comparison of return rate calculation methods : evidence from 16 retailers
El Kihal, Siham; Nurullayev, Namig; Schulze, Christian; … - In: Journal of retailing 97 (2021) 4, pp. 676-696
Persistent link: https://www.econbiz.de/10013270710
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Unstructured data research in business : toward a structured approach
Haan, Evert de; Padigar, Manjunath; El Kihal, Siham; … - In: Journal of business research : JBR 177 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014551998
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It's not only what they buy, it's also what they keep : Linking marketing instruments to product returns
El Kihal, Siham; Shehu, Edlira - In: Journal of retailing 98 (2022) 3, pp. 558-571
Persistent link: https://www.econbiz.de/10013426751
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Creating effective marketing messages through moderately surprising syntax
Atalay, A. Selin; El Kihal, Siham; Ellsaesser, Florian - In: Journal of marketing 87 (2023) 5, pp. 755-775
Persistent link: https://www.econbiz.de/10014325442
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The impact of fear on the effectiveness of customer empowerment-messages in online retailing
Atalay, A. Selin; El Kihal, Siham; Pfrang, Thilo - In: Psychology & marketing 39 (2022) 9, pp. 1677-1686
Persistent link: https://www.econbiz.de/10013465105
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Unstructured direct elicitation of decision rules
Ding, Min; Hauser, John R.; Dong, Songting; Dzyabura, Daria - In: Journal of marketing research : JMR 48 (2011) 1, pp. 116-127
Persistent link: https://www.econbiz.de/10008858636
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Disjunctions of conjunctions, cognitive simplicity, and consideration sets
Hauser, John R.; Toubia, Olivier; Evgeniou, Theodoros; … - In: Journal of marketing research : JMR 47 (2010) 3, pp. 485-496
Persistent link: https://www.econbiz.de/10003983845