Headar, Marwa Medhat; Elaref, Nadia; Yacout, Omneya Mokhtar - In: Journal of Marketing for Higher Education 23 (2013) 2, pp. 226-257
The current study aims to measure the importance of e-service quality, interactivity, comfort, and familiarity on student satisfaction and behavioral intentions with e-learning in private universities in Egypt. Data from a sample of private university students were collected. Using structural...