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Influencer advertising : facilitating poor-fitting influencer posts

Hawkins, Matthew A.; Saleem, Fathima Z. - In: Management decision 62 (2024) 1, pp. 200-218

Persistent link: https://www.econbiz.de/10014465689

The role of trust and privacy concerns in using social media for e-retail services : the moderating role of COVID-19

Alzaidi, Maram Saeed; Agag, Gomaa - In: Journal of retailing and consumer services 68 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013366347

Customer acceptance of online travel agents in Indonesia

Mohammad Nabil Almunawar; Muhammad Anshari; Syamimi … - In: Journal of Asia Pacific business 23 (2022) 3, pp. 254-272

Persistent link: https://www.econbiz.de/10013417023

Influence of short-form content (SFC) in social media on voluntary user acceptance behavior

Kang, Inwon; Yang, Yi; Lee, Ji-Soo; Kuanysh, Abdylashov - In: Journal of international trade & commerce 17 (2021) 6, pp. 69-89

Persistent link: https://www.econbiz.de/10013269940

Stranger danger? : cue-based trust in online consumer product review videos

Pfeuffer, Alexander; Phua, Joe - In: International journal of consumer studies 46 (2022) 3, pp. 964-983

Persistent link: https://www.econbiz.de/10013177048

The mediating effect of trust on consumer behavior in social media marketing environments

Karunasingha, Aloka; Abeysekera, Nalin - In: South Asian journal of marketing 3 (2022) 2, pp. 135-149

Purpose - The main purpose of this study is to investigate the mediating effect of trust on the relationship between … trust as well as online purchase intentions. And they further demonstrated that a consumer's level of trust has a … significant impact on their online purchase intentions. Trust was also found to partially mediate the relationship between social …

Persistent link: https://www.econbiz.de/10014226240

Social media and financial news manipulation

Kogan, Shimon; Moskowitz, Tobias J.; Niessner, Marina - In: Review of finance : journal of the European Finance … 27 (2023) 4, pp. 1229-1268

Persistent link: https://www.econbiz.de/10014318134

Predicting intention to follow online restaurant community advice : a trust-integrated technology acceptance model

Shaker, Aya K.; Mostafa, Rasha H. A.; El Seidi, Reham - In: European journal of management and business economics : … 32 (2023) 2, pp. 185-202

usefulness, perceived ease of use, attitude and trust on the intention to follow online advice. Design/methodology/approach The … modeling (SEM). Findings The findings revealed that trust, perceived usefulness and attitude are key predictors of the …

Persistent link: https://www.econbiz.de/10014318794

The impact of government use of social media and social media contradictions on trust in government and citizens' attitudes in times of crisis

Al Omoush, Khaled Saleh; Garrido, Rubén; Cañero … - In: Journal of business research : JBR 159 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014287660

Can social media make us more trusting?

Bohler, Jeffrey; Drake, John R.; Paul, Ravi R.; … - In: Journal of electronic commerce in organizations : JECO 20 (2022) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10014306933