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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
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When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin; Hartnett, Nicole; Beal, Virginia; Trinh, Giang - In: Journal of advertising research 63 (2023) 2, pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
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Fundamental patterns of in-store shopper behavior
Sorensen, Herb; Bogomolova, Svetlana; Anderson, Katherine; … - In: Journal of retailing and consumer services 37 (2017), pp. 182-194
Persistent link: https://www.econbiz.de/10011729837
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Comparing two supermarket layouts : the effect of a middle aisle on basket size, spend, trip duration and endcap use
Page, Bill; Trinh, Giang; Bogomolova, Svetlana - In: Journal of retailing and consumer services 47 (2019), pp. 49-56
Persistent link: https://www.econbiz.de/10011995442
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Finding creative drivers of advertising effectiveness with modern data analysis
Williams, John R.; Hartnett, Nicole; Trinh, Giang - In: International journal of market research 65 (2023) 4, pp. 423-447
Persistent link: https://www.econbiz.de/10014322083
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The attendance at sporting events : a generalized theory and its implications
Trinh, Giang - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 232-237
Persistent link: https://www.econbiz.de/10011887313
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A stochastic model of consideration set sizes
Trinh, Giang - In: Journal of consumer behaviour : an international … 14 (2015) 3, pp. 158-164
Persistent link: https://www.econbiz.de/10011376285
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Predicting variation in repertoire size with the NBD model
Trinh, Giang - In: Australasian marketing journal 22 (2014) 2, pp. 111-116
Persistent link: https://www.econbiz.de/10010400509
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An investigation in brand growth and decline across categories
Trinh, Giang; Anesbury, Zachary William - In: International journal of market research : JMRS ; the … 57 (2015) 3, pp. 347-356
Persistent link: https://www.econbiz.de/10011376251
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Price promotion landscape in the US and UK : depicting retail practice to inform future research agenda
Bogomolova, Svetlana; Dunn, Steven; Trinh, Giang; … - In: Journal of retailing and consumer services 25 (2015), pp. 1-11
Persistent link: https://www.econbiz.de/10011313622