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Evaluating visitor–therapist relationship in Indian spa and wellness resorts

Mishra, Dibya Nandan; Panda, Rajeev Kumar - In: Journal of Hospitality and Tourism Insights 6 (2022) 5, pp. 2433-2461

Purpose This research examines the role of a therapist’s attributes, namely, expertise, sociability, likability and mind-set similarity, in building trust, satisfaction and commitment amongst visitors in Indian wellness resorts and hotels. Design/methodology/approach The text mining approach...

Persistent link: https://www.econbiz.de/10014873788

Blind people's association

Panda, Rajeev Kumar - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 185-190

Persistent link: https://www.econbiz.de/10008667912

To expand or to diversify : the dilemma of Grihasthi udyog

Panda, Rajeev Kumar - In: Journal of entrepreneurship 25 (2016) 1, pp. 89-102

Persistent link: https://www.econbiz.de/10011451675

Identification and evaluation of risk in agribusiness : an empirical study on vegetable sector in India

Panda, Rajeev Kumar; Das, Tushar Kanti; Sreekumar - In: International journal of Indian culture and business … 5 (2012) 4, pp. 438-457

Persistent link: https://www.econbiz.de/10009618710

Marketing channel choice and marketing efficiency assessment in agribusiness

Panda, Rajeev Kumar; Sreekumar - In: Journal of international food & agribusiness marketing … 24 (2012) 3, pp. 213-230

Persistent link: https://www.econbiz.de/10009615030

Examining the role of social networking fatigue toward discontinuance intention : the multigroup effects of gender and age

Adhikari, Kishalay; Panda, Rajeev Kumar - In: Journal of internet commerce 19 (2020) 2, pp. 125-152

Persistent link: https://www.econbiz.de/10012258240

Users' information privacy concerns and privacy protection behaviors in social networks

Adhikari, Kishalay; Panda, Rajeev Kumar - In: Journal of global marketing 31 (2018) 2, pp. 96-110

Persistent link: https://www.econbiz.de/10011963099

Place branding and place marketing : a contemporary analysis of the literature and usage of terminology

Kumar, Navin; Panda, Rajeev Kumar - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 255-292

Persistent link: https://www.econbiz.de/10012129603

Environmental consiciousness and brand equity : an impact assessment using analytical hierarchy process (AHP)

Misra, Siddharth; Panda, Rajeev Kumar - In: Marketing intelligence & planning 35 (2017) 1, pp. 40-61

Persistent link: https://www.econbiz.de/10011657323

Assessing the role of consumer experience, engagement, and satisfaction in healthcare services : a two-stage reflective-formative measurement using pls-sem

Senapati, Shubham; Panda, Rajeev Kumar - In: Services marketing quarterly 45 (2024) 1, pp. 55-82

Persistent link: https://www.econbiz.de/10014513538