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Beating, ditching and hiding : consumers' everyday resistance to marketing

Heath, Teresa; Cluley, Robert; O'Malley, Lisa - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1281-1303

Persistent link: https://www.econbiz.de/10011850377

The "perfect gift" and the "best gift ever" : an integrative framework for truly special gifts

Branco-Illodo, Ines; Heath, Teresa - In: Journal of business research : JBR 120 (2020), pp. 418-424

Persistent link: https://www.econbiz.de/10012417148

Immersive imaginative hedonism : daydreaming as experiential "consumption"

Heath, Teresa; Nixon, Elizabeth - In: Marketing theory 21 (2021) 3, pp. 351-370

Persistent link: https://www.econbiz.de/10012608020

Once upon a time there was a consumer... : stories of magic and the magic of stories

Heath, Teresa; Heath, Matthew - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 811-826

Persistent link: https://www.econbiz.de/10011597209

The (army) hero with a thousand faces : a discourse-mythological approach to theorising archetypal blending in contemporary advertising

Kelsey, Darren; Yannopoulou, Natalia; Whittle, Andrea; … - In: Marketing theory 23 (2023) 1, pp. 141-162

Persistent link: https://www.econbiz.de/10014230883

Critical and creative marketing pedagogies : confronting rhetoric, addressing inequality, inspiring change

Heath, Teresa; Moufahim, Mona; O'Malley, Lisa - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 1/2, pp. 1-7

Persistent link: https://www.econbiz.de/10014299348

Teaching note - Critical pedagogies : practical examples from the marketing classroom

Moufahim, Mona; Heath, Teresa; O'Malley, Lisa; Casey, … - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 1/2, pp. 149-165

Persistent link: https://www.econbiz.de/10014305513

Co-creating value for luxury brands

Tynan, Caroline; McKechnie, Sally; Chhuon, Celine - In: Journal of Business Research 63 (2010) 11, pp. 1156-1163

The global market for luxury brands has witnessed dramatic growth over the last two decades but the current challenging economic environment contributes to the difficulty brand owners experience in ensuring that customers perceive sufficient value in their luxury brands to compensate for the...

Persistent link: https://www.econbiz.de/10008871473

Service Performance Gap: Re-evaluation and Redevelopment

Chenet, Pierre; Tynan, Caroline; Money, Arthur - In: Journal of Business Research 46 (1999) 2, pp. 133-147

Persistent link: https://www.econbiz.de/10005474280

Accounts of self-gift giving : nature, context and emotions

Pereira Heath, Teresa; Tynan, Caroline; Ennew, Christine T. - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1067-1086

Persistent link: https://www.econbiz.de/10011338813