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Rekettye, Gábor; Rekettye, Gábor - 2019

must understand how the customer decision journey has changed and they have to map and explore those new touchpoints, which …

Persistent link: https://www.econbiz.de/10012141512

Parise, Salvatore; Guinan, Patricia J.; Kafka, Ron - In: Business horizons 59 (2016) 4, pp. 411-420

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Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 85-107

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Chang, Ya Ping; Li, Jingwen - In: Journal of retailing and consumer services 64 (2022), pp. 1-20

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Paquier, Marie-Catherine; Deparis, Martine; El Euch … - In: Revue d'économie régionale & urbaine : RERU (2021) 4, pp. 713-740

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De Keyser, Arne; Verleye, Katrien; Lemon, Katherine N.; … - In: Journal of service research 23 (2020) 4, pp. 433-455

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Rudkowski, Janice; Heney, Chelsea; Yu, Hong; Sedlezky, Sean - In: Journal of retailing and consumer services 54 (2020), pp. 1-25

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Haug, Lara - 2020

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Rekettye, Gabor; Rekettye, Gábor - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 414-420

must understand how the customer decision journey has changed and they have to map and explore those new touchpoints, which …

Persistent link: https://www.econbiz.de/10012227871

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