Purpose: This paper aims to investigate the relationships between travel satisfaction, commitment and revisits intention among the UAE international tourists as well as the moderating effect of environmental turbulence. Design/methodology/approach: Using the quantitative approach, the...

Purpose: This article aims to illustrate the influence of the adaptive reuse of historic buildings on tourists’ appreciation and actual visitation. Design/methodology/approach: This study surveyed the perception of tourists on the adaptive reuse of historic buildings activity in Kuching city,...

Purpose: The available research works dealing with Halal food are centrally concerned with the Halal certification, logistics, export market, consumer awareness and business ethics with minimal study explores Muslim consumers’ purchase behaviour of Syubhah semi-processed food. The purpose of...

Purpose The importance of shopping streets has long been considered a critical aspect of urban tourism. However, limited exploration focuses on the supply side, especially from the tour operator’s (TO) perspective. This paper aims to investigate TOs’ perceptions and attitudes towards...

"This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel,...