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The importance of internal relationship marketing for external relationship success

Liljander, Veronica - In: Relationship marketing : gaining competitive advantage …, (pp. 161-192). 2000

Persistent link: https://www.econbiz.de/10001456714

Comparison standards in perceived service quality

Liljander, Veronica - 1995

Persistent link: https://www.econbiz.de/10000919835

Introducing deserved service and equity into service quality models

Liljander, Veronica - In: Dienstleistungsmarketing : Konzeptionen und Anwendungen, (pp. 143-169). 1995

Persistent link: https://www.econbiz.de/10001288145

Är tjänstekvalitet skillnaden mellan förväntningar och upplevelse?

Liljander, Veronica; Strandvik, Tore - 1992

Persistent link: https://www.econbiz.de/10000836232

The relation between service quality, satisfaction and intentions

Liljander, Veronica - 1992

Persistent link: https://www.econbiz.de/10000136347

Estimating zones of tolerance in perceived servic quality and perceived servic value

Liljander, Veronica - 1992

Persistent link: https://www.econbiz.de/10000136351

Modelling consumer responses to an apparel store brand : store image as a risk reducer

Liljander, Veronica; Polsa, Pia; Riel, Allard C. R. van - In: Journal of retailing and consumer services 16 (2009) 4, pp. 281-290

Persistent link: https://www.econbiz.de/10003864541

Do mobile CRM services appeal to loyalty program customers?

Liljander, Veronica; Polsa, Pia; Forsberg, Kim - In: Emergent strategies for e-business processes, services, …, (pp. 59-76). 2009

Persistent link: https://www.econbiz.de/10003950306

EU deregulation and dealer-supplier relations in automotive distribution

Riel, Allard C. R. van; Liljander, Veronica; Semeijn, … - In: The journal of business & industrial marketing 26 (2011) 2, pp. 115-131

Persistent link: https://www.econbiz.de/10009009729

The impact of storytelling on the consumer brand experience : the case of a firm-originated story

Lundqvist, Anna; Liljander, Veronica; Gummerus, Johanna; … - In: The journal of brand management : an international journal 20 (2012/13) 4, pp. 283-297

Persistent link: https://www.econbiz.de/10009729357