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online marketing and social media use on their profitability is understudied. The research aims to apply qualitative data … profitability. For this reason, the top 12 Hungarian online wine shops were analyzed. The results revealed that the Hungarian online … positively influence their profitability. In addition to the classic online marketing tools of the Internet (blogs, newsletters …
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Purpose: The purpose of this study is to quantify the impact of online customer reputation on financial profitability … financial profitability. Findings: Empirical findings indicate that recurring textual themes from positive online reviews (in …-line financial profitability. The relationship between online reputation, as manifested within hotel guest reviews, and the financial …
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